AGE beautifulLiqui-Creme 5Vr Medium Plum Red Brown, 2-Ounce

Just did this , so these are my initial impressions - if needed will update later. As others have also stated, it was DARKER than I expected or wanted, so if I use again will order one shade lighter. I had used another brands 5RV in the spring and this is quite different, more purple, wine red & pretty but will see if it doesn't lift some over time... Gray coverage is good (I have maybe 5%) - will see if it lasts also - I used the 10% developer over 45 minutes. Easy to use - I did not buy the kit as I had all those things already. Many older women likely do. No bad smell & washed out easy - I used my laundry room sink so my shower wouldn't look like a murder scene! Feels soft, can't say any thicker, but my longer hair is getting thinner, so will see also over time. I washed it a second time after about 6 hours & that did help the color - so a cautious recommendation- photo taken a couple days later after adding tinsel.

Pretty hair dye color but it tends to fade super fast on me, seems like I have to touch up too often, I don’t think I will purchase again unless I’m in a pinch

My hair is like a copper penny which I love too but I’m over here going through a midlife crisis so I cut and colored my hair 😜 I absolutely love this color and will use again!

This color was a huge disappointment. I have colored my hair for 30 years now so pretty experienced on what I'm doing. It didn't color the roots and the color was never plum as you can see. Faded more after the first shampoo.

Great product!